Amidst the peak of the COVID-19 pandemic, while hospitalised, our founder Kartik Seth envisioned creating a coffee brand rooted in richness, flavour, and sustainability-crafted for connoisseurs who truly cherish and celebrate a good cup of coffee. What began as a quiet thought during recovery soon evolved into a clear, purpose-driven pursuit.

From a hospital room turned makeshift office, Kartik connected with over 20 coffee producers across Coorg and Chikmagalur, engaging in in-depth conversations to understand their origins, practices, and craftsmanship. Samples were requested, personally evaluated, and carefully tasted-ultimately leading to the hand-selection of only the finest beans.

Soon after his recovery and discharge, the vision translated swiftly into action. Today, The Coffee Clique thrives on this very passion, delivering exceptional coffee experiences through thoughtfully crafted flavoured beaten coffee pastes and instant coffee powders.

What began during one of the most challenging moments has now found its way into cups everywhere-warmly savoured by coffee lovers across the country.